since 2006, yuanlong yato has successively acted as a licensed manufacturer and retailer of more than ten major international and domestic events such as the 2008 beijing summer olympics, the expo 2010 shanghai china and the beijing 2022 winter olympics. in 2017, the development of the winter olympics franchise project was formulated as a strategic project of yuanlong yato. in the same year, it was invited to apply and then became a licensed manufacturer in the trial operation stage of the beijing 2022 winter olympics. in september 2018, yuanlong yato signed a franchise agreement with the beijing organising committee for the 2022 olympic and paralympic winter games, officially becoming a licensed manufacturer and retailer of the beijing 2022 winter olympics, and was allowed to develop, design, and organize the production of plush and other toys, badges, keyrings and other non-precious metal products, precious metal products, as well as all categories of licensed products to be sold nationwide in self-owned sales channels. up to now, through the design and development of our own teams, yuanlong yato has been approved to produce more than 600 types of licensed products of the beijing 2022 winter olympics (excluding custom products for partners and sponsors), and has won 21 creative design awards hosted by the beijing organising committee for the 2022 olympic and paralympic winter games.
yuanlong yato has successfully operated more than ten franchise projects of international and domestic major events, and served as a licensed manufacturer and self-owned channel retailer of the 2008 beijing summer olympics, licensed manufacturer and retailer for the expo 2010 shanghai china, exclusive operator of official souvenirs of 2010-2014 china open, licensed manufacturer and retailer of the 2011 shenzhen universiade, licensed manufacturer and retailer of the 2011 xi'an china international horticultural exposition, licensed manufacturer and retailer of the 9th china (beijing) international garden exposition in 2013, licensed producer and retailer of the 2014 nanjing youth olympic games; licensed producer, retailer and tmall flagship store operators of the international horticultural exhibition 2019 beijing china, and licensed manufacturer and retailer of the beijing 2022 winter olympics.
2008 beijing summer olympics
expo 2010 shanghai china
shenzhen 2011 the 26thsummer universiade
2012 london summer olympics
the 2014 nanjing youth olympic games
the international horticultural exhibition 2019 beijing china
olympic winter games beijing 2022
31st summer universiade
the 19th asian games hangzhou 2022
official authorized dealer
in 2009, yuanlong yato signed a contract with nba (china), and since then, we have acted as the official licensee of nba, designed and developed more than 1,000 officially authorized products of nba, and integrated nba brand and sports culture into the marketing activities of many famous domestic and foreign corporate brands, formed brand bundling marketing and further promoted the development of sports culture, bringing gratifying economic and social benefits.
through the operation of these large-scale franchise projects, yuanlong yato has trained a large number of professional talent teams, and has accumulated experience in franchise project marketing promotion and retail store sales operations. with great creative design capabilities, leading supply chain operation and management capabilities, as well as rich practical sales experience and excellent sales performance in the field of licensed commodities, we have won the praise of the organizing committees of all circles, and has grown into an industry leader in the production and operation of official licensed goods.
appreciation of licensed products for the beijing 2022 winter olympic
once the beijing winter olympics licensed products were launched, they were widely loved and sought after by consumers. with the grand opening ceremony of the beijing winter olympics, the winter olympics licensed products became even more popular. the bing dwen dwen plush toys designed and developed by yuanlong yato, dream-of-the-future bing dwen dwen toy ornaments (mystery boxes), resin kits, key chains, bing dwen dwen diy thermos cups, precious metal gold and silver bars for the opening and closing ceremonies, and other hot-selling products have been in short supply for a long time and have become superstar licensed commodities of the beijing winter olympics.